In my article about Revivio, I mentioned the “second mover advantage” – i.e. the phenomenon of the “first mover” expending all of their efforts breaking down barriers that they then lack the energy to cross themselves. I had thought of using the analogy of a soldier lying down on barbed wire so that others can cross it, but Bryce at work came up with an even better metaphor.

The early bird gets the worm, but the second mouse gets the cheese.

There is a story behind it, but I think it’s worth pondering a bit first.