This video is both humorous and thought-provoking, which in my opinion makes for great writing or speaking even if you might otherwise be put off by Seth Godin’s style (which doesn’t bother me at all but then it’s a geek style and I’m a geek). If you have a spare twenty minutes, you could do a lot worse than to spend it watching this. If you have less time, just watch the “not my job” and “I am not a fish” parts (which really address the same concept).