One of the things I’ve really come to dislike about many bloggers is their endless self-promotion. Many people seem to follow up even their most trivial blog post by linking to it on Twitter, on Facebook, on LinkedIn, on several tech-news aggregators (dzone is particularly afflicted by this), and on just as many mailing lists. I don’t see the point. I believe we’ve all become sufficiently well connected that good content will tend to find its audience without such shenanigans. I occasionally write something that gets linked elsewhere, causing a spike in my readership – sometimes well after an article was actually posted. I like that, I take pride in it, but my traffic numbers today are only interesting relative to my own traffic numbers yesterday. Increasing traffic means I’m getting better at writing things that my audience seems to like, and that makes me happy. I feel no need to compare my numbers to anyone else’s, though. If I started pimping my articles everywhere I could, my traffic would start to reflect the effort I put into self-promotion, instead of the effort I put into thinking and writing, and all comparisons to my own historical numbers would be invalid. That seems like a loss to me.

If you like something I write here, and think some other audience would benefit from seeing it, by all means post a link wherever you want. I know some of my readers have already done that many times, and I thank them for it – especially you, Wes, wherever you are. I think such genuine “votes of confidence” from others are worth far more – to me and to readers – than me linking to myself could ever be, which is a large part of why I decline to play that game. I’m opting out of that particular rat race, and any other race that can only be won by the biggest rat. I like my niche.